Viral fame is a tricky beast. You get tons of social media engagement, but it can be hard to convert that engagement into, you know, real money.

Subscription services like Patreon have helped with this, but the big social media players are finally starting to catch on. Instagram, for example, just announced a number of new features it’s rolling out to creators to attract more paying subscribers.

The image-based social media giant quietly tested paid subscriptions for creators in a closed beta earlier this year, giving them the ability to create exclusive Stories for subscribers. Today’s announcement brings standard Instagram Feed posts to its paid subscribers.

That’s not all. Creators can now set up group DM chats with paying subscribers, up to 30 people at a time, and stream live videos directly to their paying fanbase. Instagram CEO Adam Mosseri also said the company is working hard on a “subscriber home” tab to give paying users easy access to all of their exclusive content.