Instagram is currently testing removing one of its key features and experts say it will do more harm than good.
How to Stop Instagram from Sharing Posts and Stories to Facebook
The social media platform has quietly begun testing removing the ability to share individual posts in stories. Experts say removing the feature would impact small businesses, artists and influencers the most, as they rely on Instagram to make money and reach a broad audience.
“I’m disappointed to see this simple, seemingly innocuous feature at risk,” Mary Miles, digital director for Weinberg Harris & Associates, wrote to Lifewire in an email. “It has significant implications for brands and influencers who rely on the platform, and could create a disconnect that could deter users from using it.”
According to Social Media Today, some users have started seeing an announcement at the top of their feeds that says, “We’re hearing from our community that they want to see fewer posts in Stories. During this test, you won’t be able to add a feed post to your Story.”
