According to experts, Instagram's Live Rooms isn't just a carbon copy of Clubhouse, but takes collaboration to the next level.

Instagram announced Live Rooms earlier this week, adding the ability to bring up to four people into a live video stream. Since its announcement, the feature has been widely compared to Clubhouse, an audio-only podcast app that offers similar services. Despite its occupancy of the same space, experts say Instagram Live is more than just a cheap attempt to emulate the success of other apps.

“This update is exciting because it combines the enormous power of the Instagram audience with the appeal of live shows,” Thibaud Clément, co-founder and CEO of Loomly, told Lifewive via email.

“When we look at Clubhouse, we see that it offers a kind of ‘audio podcast on steroids’ experience. I think the latest update to Instagram Live brings a similar feel to video podcasts.”