Vidity isn’t exactly a catchy name. It looks strange and doesn’t exactly roll off the tongue. It’s also likely that you’ve never heard of it before this article. But it’s definitely a name worth getting to know, because it has the potential to be a major player in the exciting but technically challenging era of 4K television that we’ve just entered.

Vidity is essentially the consumer brand of The Secure Content Storage Association (SCSA). This consortium includes founding members 20th Century Fox Home Entertainment, Warner Bros Home Entertainment, Western Digital and SanDisk — a grouping that gives you an important clue as to what Vidity is all about.

Vidity's mission, in its own words, is to "provide the ultimate in entertainment, bringing together unprecedented quality and the convenience of digital, delivered through a range of options ranging from 4K Ultra HD home theater to compact smartphones with no internet connection required for playback." In other words, Vidity is a system that allows you to download the best quality of tomorrow's movie content for offline viewing – a far superior system for many AV enthusiasts than the streaming approach currently used for the majority of 4K consumption.

Finally, not only does the Vidity approach mean that people who have downloaded a film can watch it without fear of interruptions in areas where internet access is poor, but it also means that the quality you see is not reliant on the speed of your broadband connection. With Vidity, you could potentially have a broadband speed of just 1Mbps and still enjoy a stunning quality 4K UHD film on your TV or smart device – as long as you don't mind the potentially many hours that it takes to download the required Vidity file to your Vidity-enabled storage device.