When creating a mobile app, developers must decide whether to use iOS or Android or whether to create two versions of their app.

The Apple App Store and the Google Play Store are different platforms where developers market and sell apps, each with pros and cons for developers. We looked at both to give mobile app developers an idea of which one is best for them.

Despite a long, drawn-out approval process and intense competition, the Apple App Store is a great investment for developers, with reasonable registration fees and a high percentage of sales going to the developer. Developers for the Google Play Store enjoy a less cumbersome approval process and it is affordable to submit apps.

Both app stores have a large audience, which makes for a great app exposure. However, you may have to put in a little more effort to monetize a Google Play Store app, as Android users tend to prefer free apps.