Apple is cutting production of the iPhone 12 mini, and observers say it's because users want bigger phones.
iPhone 12 Mini review: Small compromises!
The iPhone 12 mini was released last year, and Apple hoped people would find a place for it in pockets bulging with giant screens. The mini has a tiny 5.4-inch display compared to its 6.1-inch big brother, the iPhone 12. But for many people, when it comes to screen size, bigger is better.
“Almost all of my work is online, so I always have at least one device with me for work purposes,” Francesca Nicasio, a content marketer at Payment Depot, said in an email interview. “I don’t always like to carry a laptop, so when I’m turning on the lights with just my phone, the larger screen that larger phones give me is essential. Sometimes I’m putting together content and need to see how it looks, and other times I’m showing someone else some content and the larger screen gives them a better view.”
Users like Nicasio are driving down demand for the mini. Nikkei Asia reports that production of the smallest iPhone 12 model will be cut by 70% or more in the first half of this year. The news site reported that suppliers have been asked to temporarily stop producing iPhone 12 mini-specific components, while other parts are reallocated to the Pro and Pro Max.
