It’s finally here. After months of speculation and hints from the company, streaming giant Netflix will join Hulu, Peacock, Paramount Plus and other content providers in offering an ad-supported subscription tier.
I Tried Netflix With Ads For A Week – Here's What You NEED To Know
Virtually everyone on the planet expected this move, but there was a surprise in the announcement. Netflix is handing over many of the tech-heavy aspects of its service to computer giant Microsoft.
Wait, Microsoft? The company acts as the streamer’s “technology and sales partner,” using its marketing prowess to reach out to potential advertisers and its technology platform to implement the ads.
Netflix says it chose Microsoft for a number of reasons, including the company's focus on protecting user privacy.
