Amazon's Kindle Vella, a platform for fiction series that allows authors to publish their stories episode by episode, is generating excitement among readers and writers alike about its possibilities.

The appeal of Kindle Vella lies in its focus on the interaction between authors and readers. The former can speak directly to their audience using the author’s notes at the end of each episode/chapter, while the latter can encourage writers with Faves and thumbs-ups on their stories.

Readers can also use in-app currency called tokens to purchase additional chapters of stories as they become available, with 50% of the proceeds going directly to the author.

“This platform would mean a lot to fanfiction authors,” Darina Markova, SEO and content manager for TechACake, told Lifewire in an email interview. “They publish their fanfiction in installments (so Kindle Vella would be the perfect place for them) and I would love to connect with them on the new platform.”