The “Lived in Hair Color” is the modern way people like to express their natural beauty through hair color, making it the real “hair revolution” of the moment.
The hair color that best suits your skin tone
In recent years it has been the hottest color trend and has become the most requested service in hair salons, online, in magazines, on red carpets and by hair professionals around the world.
The lived-in hair movement is inspired by the revival of two very important eras, the '70s and the '90s, when natural, sun-kissed hair tones and natural texture were a must. In the '70s we saw the likes of Jane Birkin, Farrah Fawcett or Joni Mitchell inspire effortless color textures. In the 1990s, the grunge subculture also influenced fashion and hair trends. Noteworthy is the shoot of the young Kate Moss for Clavin Klein, who brought back the beauty of simplicity with her sleek look and effortless-looking and minimally styled blonde hair with highlights.
In recent years we've seen beautiful, effortless lives in blonde and dark brown colors enhanced with notes of gold, honey, caramel and cinnamon on celebrities and fashion icons like Suki Waterhouse, Margot Robbie, Kaya Gerber, Hailey Bieber, Daphne Groeneveld, Amal Clooney, Jennifer Lopez and many others. These hair icons are the perfect source of inspiration if you're looking for the lived-in color of your dreams!
