I don’t want to be cynical. I’d love to walk into a car show, see a young company’s offerings, and say to myself, “There’s a good chance that this will be in someone’s garage in five years.” That scenario would be great. More companies means more competition, which means consumers have more choice.
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Unfortunately, reality has a way of making me suspicious of anything new, and you should be too.
We’ve all seen it before: A new company bursts onto the scene with a vehicle that looks like nothing else on the road. It has the range of a Tesla, charges in minutes, and the stereo plays only your favorite songs. The doors are made from recycled cans collected by kids in a faraway land who are now millionaires thanks to the startup’s massive metal order. The owner has the teeth of a game show host and the bravado that puts potential customers at ease.
Well, everything.