Peter Naylor, former Hulu advertising chief, is leaving Netflix after less than two years in a senior management role.

The move, confirmed to Deadline by a person familiar with the company’s ad executive roster, followed a strong quarterly earnings report that included extensive commentary on the progress of the company’s nascent advertising effort.

While it didn’t break out subscribers according to plan, the company said its ad-supported tier grew 34% from first-quarter levels and now accounts for 45% of all subscriptions in the countries where it’s available. “We believe we are on track to achieve critical ad subscriber scale for advertisers in our ad-supported countries by 2025, creating a strong foundation from which we can continue to grow our ad membership in 2026 and beyond,” the company wrote in its quarterly letter to shareholders. “Our advertising revenue is growing nicely and becoming a more meaningful contributor to our business.”

Naylor's "enthusiasm, industry knowledge and relationships have been invaluable in getting our advertising business off the ground," Amy Reinhard, Netflix President of Advertising, said in a statement to Deadline. "I want to thank him for everything he has done to build our team, grow the business and position Netflix for success."