Netflix has been going through some tough times lately, but subscribers don’t have to worry about the platform. At least not yet.
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However you slice it, Netflix isn’t the streaming giant it was a few years ago. It’s losing subscribers, cracking down on password-sharing households, and even plans to introduce an ad-supported tier, something that would have been unthinkable in 2020. Netflix is certainly feeling the pressure from a diversified market and rivals like Hulu and Amazon Prime, but there’s no reason for current subscribers to jump ship just yet.
"No, subscribers don't need to worry," Jason Ruiz, an associate professor at Notre Dame and Netflix expert, told Lifewire in an email. "Netflix is the global leader in streaming television and isn't going anywhere anytime soon. We may see a shift in programming or distribution deals in the future, but I think Netflix's place in the streaming hierarchy is secure for now."
Legions of members have already been shocked by the latest developments at Netflix, as the platform lost 970,000 members in the second quarter of 2022. That’s a staggering number, but it’s something Netflix expected. In fact, the subscriber losses were less dramatic than expected.
