A recent move by Netflix to add a Hindi user interface reflects the company’s intention to dominate the global market. Netflix is emerging as a catalyst for a revolution that promises to turn the traditional business model of the film industry on its head.
Why Netflix is Struggling in India
The new user interface gives customers easy access to their favorite content in their native language, or at least one of their native languages in a country that recognizes 22.
Tom Nunan, a professor at the UCLA School of Theater, Film, and Television, says Netflix is well-funded and ambitious. He sees no obstacles to Netflix's dominance in the coming years.
Nunan believes that the rise of streaming services like Netflix, Disney+ Hotstar (India's most popular service), Amazon Prime Video and others will revolutionize the sector.
