Meta, then Facebook, was one of the first social media platforms to sign licensing agreements with Universal Music Group and Universal Music Publishing Group in 2017. Now the company is expanding that agreement.
Meta, Universal Music Group tackles AI music in new licensing deal
In a press release on Monday, Meta announced an expanded agreement with Universal Music Group and Universal Music Publishing Group “to, among other things, address unauthorized AI-generated content that could impact artists and songwriters.” The efforts appear to be cross-platform across all of Meta’s platforms, including Facebook, Instagram, Messenger, Horizon, Threads and WhatsApp.
Meta explained that the new agreement would also increase monetization opportunities for artists and songwriters by adding short videos to the mix. Meta has also licensed music specifically for use with WhatsApp, a first for Meta.
“This partnership builds on the recognition that music can help us connect and bring fans, artists and songwriters closer together, not only on established platforms like Instagram and Facebook, but also in new ways on WhatsApp and beyond. We are incredibly grateful to the Universal team and look forward to growing our partnership in the future,” Tamara Hrivnak, VP of Music and Content Business Development at Meta, said in the press release.
