You’ve probably muttered “there’s no way this streamer has 20,000 viewers.” Now, we might find out soon enough whether that’s true, thanks to new regulations unveiled by the Federal Trade Commission today.

The FTC has published a “final” ruling on buying AI product reviews and comments, strictly banning the practice in the U.S. While most of the rules focus on product reviews and testimonials, there is an interesting addition regarding social media indicators: “The final rule prohibits anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account.”

That certainly seems to imply that stream viewership has something to do with it, as companies and esports organizations often tout their total viewership numbers to media companies and potential investors. If true, it could mean that American streamers who engage in view-botting will need to get their act together, fast.

Just today, a press release and blog post by Stream Hatchet praised FaZe Clan’s viewership numbers, showing how that metric is clearly still valued in the content creation business. View botting, or purchasing a service to control bot accounts to inflate viewer numbers, intentionally obscures real viewer numbers and can allow streamers and organizations who purchase such bots to artificially inflate their reach on platforms like Twitch, YouTube, and Kickstarter.