By Brian Steinberg
Livestream of the 2024 United Airlines NYC Half Pro Race
The rights deal to get the New York City Marathon on TV is tense.
New York Road Runners, the nonprofit organization that organizes the TCS New York City Marathon, has signed a three-year rights deal with Disney-owned WABC and ESPN of New York. The deal includes coverage of both the marathon and the United Airlines NYC Half, as well as the New Balance 5th Avenue Mile and the women-only Mastercard New York Mini 10K.
“New York Road Runners is excited to expand our partnership with ABC7/WABC-TV and ESPN as demand for running content continues to grow amid the post-pandemic running boom,” New York Road Runners CEO Rob Simmelkjaer said in a statement. “This is a significant expansion of our long-standing relationship that will increase visibility for New York Road Runners’ annual races and events, including the New Balance 5th Avenue Mile and Mastercard New York Mini 10K, in addition to the TCS New York City Marathon, the Biggest Day in New York City.”
