Domino's has launched a new ordering app with a unique AR experience, created in collaboration with Netflix series Stranger Things.
Domino's Mind Ordering 🙃
It’s called the Domino’s Mind Ordering app and it puts you in the shoes of Eleven, a character with mind control powers in an abandoned laboratory in the Stranger Things universe. The app is an AR game where you order a pizza by lifting a pizza box with your mind.
The way it works is that the app is connected to your Domino's account. On the Domino's website, you can set up a pizza as an Easy Order for quick checkout, and that's what you order through the AR app.
Domino's Mind Ordering has facial recognition and eye-tracking features that allow you to "use" telekinesis through facial expressions and head movements. There are also several Stranger Things-related Easter Eggs on the app, such as the 20-sided die used by characters in the show. You can also explore the lab your character is in as part of the experience.
