Tumblr, the OG meme machine, now has paid post subscriptions. Tumblr is back, baby.
Living The Dream Tumblr Post
Tumblr’s new subscription service is called Post+, and it lets Tumblr microbloggers choose which posts to make public and which to put behind a paywall. Subscribers pay $3.99, $5.99, or $9.99 a month—the creator sets the price, and Tumblr takes a 5% cut. And that’s it. Super easy, just like the original, completely free Tumblr. But can it bring back the blogging service?
“Of course, Tumblr’s paid subscriptions make it relevant again. The formula is a lot like what Substack offers: a blog and an easy way for writers to charge for it, minus the whole email newsletter component,” Olivia Tan, co-founder of online communications company CocoFax, told Lifewire via email.
Tumblr has been in decline since it banned explicit content in 2018. According to TechCrunch, monthly pageviews dropped by 151 million (29%) in the four months following the ban. It now averages around 350 million pageviews per month.
