Amazon has launched a new feature that allows Prime members to send gifts by simply entering the recipient's email address or mobile phone number.
Send gifts with just an email address. No address needed!
According to a blog post from the company, the feature works as an alternative delivery option if a user doesn't have the recipient's home address. At checkout, members can select a new option that says, "Let recipient provide their address" when choosing a gift.
The user then enters the email address or phone number of that person to notify them of the gift. When the recipient receives the notification, they can accept the gift by providing their home address.
If the recipient is aware of this, he or she also has the option to exchange the item for an Amazon gift card, without this information being passed on to the giver.
