Roku's own suggested TV line is now on store shelves (both physical and digital), with nearly a dozen models available.

Roku has been built into TVs before, but the Select and Plus Series TVs announced in January mark the company’s first attempt at making its own streaming TVs. And today, 11 different models (some HD, some 4K) have become publicly available , but only through Best Buy.

The Roku Plus Series smart TVs (55-, 65-, and 75-inch) use QLED displays with 4K Dolby Vision for sharp detail and color, and offer hands-free voice control. They can also stream content, whether from Roku or other services, with built-in Wi-Fi 6 connectivity. And every Plus Series TV can simulate surround sound with Dolby Atmos support or connect to wireless headphones.

Select Series TVs also come in 4K (43-, 50-, 55-, 65-, and 75-inches), but use HDR10+ instead of QLED displays, so the picture won’t be as bright and contrasty in a side-by-side. They also don’t support Dolby Vision, Dolby Atmos, or Bluetooth, but they are slightly cheaper than their Plus Series counterparts.