Samsung is launching a new app that uses augmented reality to enhance the shopping experience.
Augmented Reality furniture app with Unity AR Foundation
According to the company, the inspiration for this new feature is changing consumer shopping behavior as more people shop online.
Augmented reality (AR) is an interactive experience where objects in the real world are enhanced with digital information. AR is available in many different apps in the form of photo filters or mobile games where you can interact with characters.
Samsung’s app is known as Retail Mode, which only works at Best Buy, online and at select retailers. While in a supported location, users can open the app to see sizing, color options and how the item will look while wearing it. Users can also scan a QR code in-store to unlock the same capabilities online.
