Samsung is gearing up to breathe new life into its voice assistant, Bixby, with a significant artificial intelligence upgrade coming later this year. The news comes straight from TM Roh, the head of Samsung’s mobile division, in an interview with CNBC.
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The South Korean tech giant plans to use its own Large Language Model (LLM) to power the next version of Bixby. The move fits into the growing trend of integrating advanced AI capabilities into voice assistants, following in the footsteps of competitors like Apple's Siri and Google Assistant.
TM Roh emphasized the company's commitment to improving Bixby with generative AI technology, stating, "We will improve Bixby with the application of Gen AI technology." This upgrade is expected to enhance Bixby's natural language understanding and processing capabilities, potentially enabling more complex and nuanced interactions with users.
The timing of this announcement is particularly interesting, as it comes hot on the heels of Samsung’s recent launch of the Galaxy Z Fold6 and Z Flip6 foldable devices. These new smartphones already demonstrate Samsung’s commitment to incorporating AI features into its product lineup, and the Bixby upgrade appears to be the next step in that strategy.
