Apple has been improving the privacy and security of user data. Recently, they added new features to the Safari browser, including Privacy Preserving Ad Measurement, Private Search Engine, and Lock Safari Private Tabs.
Create and switch profiles in Safari on Mac | Apple Support
Additionally, one of the most anticipated features, now available in Safari, is the ability to create new profiles. This feature, common in browsers like Google Chrome and Brave, has been highly requested by Mac and iPad users to separate their workflows on Safari.
If you're not sure how to enable and use this feature, follow this guide to explore the new Safari features.
A Safari profile lets you organize your web activities into different sections. It helps separate personal and professional workflows, allowing for multiple browsers within a single app. Each Safari profile keeps your cookies, history, extensions, tab groups, and bookmarks separate, simplifying your online activity tracking.
