Browser profiles are an essential feature for separating your personal and work browsing, and yet it took until 2023 for Apple to bother adding the feature to Safari. Still, profiles are now available in iOS 17 and macOS 14 Sonoma , and they’re great. Not only can you keep your work and play browser tabs separate, you can also control which browser extensions run in each profile.
Create and switch profiles in Safari on Mac | Apple Support
This move is great for your privacy: browser extensions can access a lot of your data, but profiles make it easy to limit how much data they can access. With fewer extensions enabled, Safari also loads faster and uses fewer resources, which is an added bonus. You can even use profiles to set different behaviors, such as using separate new tab pages for each profile.
After installing macOS Sonoma, open Safari and press Command + to open Settings. (You can also do this by clicking the Safari button in the menu bar and selecting Settings.) From here, select the Profiles tab and choose Use Profiles.
You can now give the tab group a name, select a font or background color, and indicate whether you want a new bookmark folder for this profile. (I recommend using a separate bookmark folder, as this is another way to keep work and personal profiles separate.)