It used to be hard to trust anything you saw online. But now that stock photos can be manipulated by artificial intelligence (AI), that’s a lot harder.
Using AI to Fix Stock Photos
Shutterstock, the stock photography company for many businesses including media organizations, has announced a new beta test of an AI tool that lets humans manipulate stock photos to meet specific requirements. This means that instead of creating an image from scratch using a text prompt with AI, you can now start with a base image and use AI to make changes to match the specific style or content you need.
According to the announcement, Shutterstock’s editor “uses the latest OpenAI technology to support the integration of synthetic editing capabilities.” This allows people to use the editor to transform images in a variety of ways, including a Magic Brush that changes only selected parts of the image. A tool called Variations generates alternate options for a selected image. Expand Image lets you increase the size of an image “as easily as if you were zooming out through a camera lens.” Smart Resize lets you reshape an image to any set of dimensions you want, and Background Remover can remove or replace a background entirely.
Shutterstock also has an AI Image Generator, which launched in beta in January 2023. The tool uses Dall-E AI image technology and “enables anyone to create high-quality, ethically sourced images (ready to license and clear for commercial use) in seconds by simply describing what they’re looking for,” the company said in the press release.