Social media is a one-way street when it comes to interacting with celebrities. Regular people often respond to their posts, but rarely the other way around.

Snapchat is trying to solve that problem by making it easier for certain users to get the attention of celebrities while they’re using the platform. It’s part of an update to Snapchat+, the site’s paid subscription platform.

They call it “Priority Story Replies” and it works exactly as it sounds. Paying Snapchat+ members are moved up in the queue when replying to celebrities and influencers, increasing the chances that the big VIP will notice you and either reply quickly or, better yet, actually follow you.

That's not the only new feature sweetening the pot for Snapchat+ subscribers. The service also now offers something called "post-view emojis," which lets you choose a specific emoji for friends to see after they view your post.