While some worry that Spotify's exclusive music licensing feature will limit podcasters if they want to distribute their shows elsewhere, experts say it does offer some great tools for podcasters looking to improve the quality of their shows.
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Anchor just launched a new feature that lets users pull popular music (with Spotify licenses) directly into their podcasts, making it even easier for podcasters to add audio without having to worry about licensing rights. Despite the promise of the new feature, some experts believe it could ultimately limit aspiring podcasters looking to expand the reach of their podcasts.
“Spotify’s new system for adding music to podcasts, while it sounds great at first, has some major limitations,” true crime and comedy podcaster Joel Lounds told me via email. “First, your podcast has to be a Spotify exclusive show. This means the vast majority of podcast listeners will never hear it, since over 80% of podcast listeners use another app.”
While Lounds and others have raised concerns about how the new feature could limit a podcast's reach by making it available only on Spotify, other podcasters have taken a much more positive approach to the feature.