Summer means sun and vacations and… sales? According to Google, that's exactly what it means.
Google Shopping Campaign Settings for 2024
In an announcement shared with Lifewire, Google said Monday that it would be updating Google Shopping features to help you find summer deals. According to the search giant, "online searches for 'deals' have skyrocketed in mid-July in recent years, even surpassing search interest for 'holiday.' And 44% of shoppers say they shop more on deal days than they normally would."
To help you prepare for the summer shopping season, Google is introducing an updated deals destination where you can find all the latest shopping deals in one place. You can access the page by visiting Google’s Shopping hub and searching for “shop deals.” This will open a carousel of the latest deals from retailers across the web. These include a variety of retailers, including “direct-to-consumer brands, big box stores, luxury multi-brand retailers, designer labels and small boutiques.”
Another new feature is the ability to see prices at retailers that offer membership discounts. For example, if you’re looking for the perfect patio set and you have a Costco membership, and Costco has an item that meets your search criteria, you can see the membership price for that item right from your Google search.