2021 saw many trends, but one trend that has remained consistent throughout the year is the popularity of creators on social media platforms.
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Social media influencers, now known as creators, have taken over platforms in some ways this year. You can’t scroll through your feed without seeing a creator talking about their latest favorite skincare product. According to experts, creators have become the backbone of social media over the past year, and platforms are taking notice and following the creator trend.
“We’re going to see examples [of the growth of the creator economy] next year. It’s exciting to see social media provide opportunities for creators that weren’t previously attributed to the industry,” Justin Kline, CEO and founder of influencer marketing agency Markerly, told Lifewire via email.
Social media platforms have increasingly prioritized creators and integrated more ways to monetize and grow their followings, especially in the past year. Spotify, for example, opened Podcast Subscriptions, giving every creator the opportunity to earn money. And then there’s YouTube launching a $100 million creator fund , and TikTok’s new Creator Next feature, which includes tips, video gifts, and the ability for more creators to join TikTok’s Creator Marketplace to collaborate with brands.
