For both beginners and advanced users

Anyone who has heard even a little bit about internet marketing knows the term SEO, an acronym for search engine optimization. This is the process of building influence on search engines, primarily Google, to help a website rank higher in search results.

It involves optimizing a page through the proper use of keywords, backlinks, quality content, and a dozen other factors that change every time Google updates its algorithms.

People spend years trying to figure out how to rank best in Google, but SEO best practices change so often that it’s pointless to try to keep up. A few things do stay the same: keyword usage, the quality of the site’s content, and metadata.