Your podcast is an essential part of your marketing toolkit. It can help you promote your brand wherever your customer is: in the car, on their commute, at home, etc. But to reach your consumers, you need a place to showcase your podcast and grab their attention.

While iTunes and other podcast hosts can do a good job, it’s generally hard to rank high. Instead, you need to take control of your promotion and search engine ranking. One of the best ways to do this is to have a page on your site to embed your podcast.

If you are running a WordPress site, there are many solutions. Below is a selection of the best.

If you have a video that goes along with your podcast to promote on YouTube, you can simply use the URL of the YouTube video to embed your podcast on a WordPress site. It’s relatively simple, quick, and requires limited technical skills on your part.