Apple is preparing for a major redesign of the Apple Watch. The company will probably just have to copy the fantastic Ultra and make it cheaper.

Remember when Apple completely redesigned the iPhone, ditching the home button, shrinking the bezels, and replacing Touch ID with Face ID? The iPhone X was so radical—and arguably so hard to make—that Apple introduced another new iPhone at the same time, the iPhone 8, which was just like every other model before it. Now, Apple may be planning an X-moment for the Apple Watch.

"Conceptually, the regular Apple Watch is an accessible smartwatch for the masses. The Ultra is a niche, high-end model for outdoor athletes and adventurers," technology writer Michael Xavier told Lifewire via email. "The regular Apple Watch and Ultra can borrow features from each other in the redesigns, but they should remain separate products optimized for their different use cases."

The Apple Watch X, a name coined by Apple rumormonger Mark Gurman in his Power On newsletter, will be a radical reinterpretation of the Apple Watch. Possibly released in 2025 to coincide with the 10th anniversary of the Apple Watch, the mysterious Apple Watch X will be much thinner than the current bubble-like models. So thin, in fact, that Apple is exploring new ways to attach the watchband so that it doesn’t take up so much of the case. A magnetic attachment is also reportedly in the works.