In a Q1 2024 earnings call, Nexon revealed that the launch of the second season of THE FINALS only resulted in a short-term increase in players, with retention and revenue coming in lower than expected.
The final is a dying race… but why?
For reasons unknown to Nexon, players simply aren’t interested in playing THE FINALS in the long run, and the publisher is trying to figure out why. As Nexon notes in its earnings report:
“The launch of [THE FINALS] Season 2 in March resulted in a short-lived boost in player stats, but lower than expected retention and revenue. The Embark team is working with our Korea-based Live Operations team to understand and address the key issues.”
Many other games also underperformed, including titles like FC Online, Dungeon & Fighter (in China), and MapleStory (in Korea). The only game that seemed to be successful was Blue Archive, which generated more revenue during its third anniversary event.
