Passionate author specializing in the vibrant world of hair styling. With a knack for unraveling trends and sharing expert insights, Marissa creates compelling content about the latest hairstyles, techniques and innovations in the industry. Dedicated to providing readers with knowledge, inspiration, and the confidence to embrace their unique style.

Volume, definition and no frizz. What's not to like about this new viral curl brush?

A new brush for wavy, curly and frizzy beauties is going viral online! Even though my hair is straight, I couldn't wait to see what all the fuss was about. Spoiler alert: this brush is pure magic!

When I first saw the Define EdgeLift Brush, I immediately thought, "Why didn't anyone think of this before? It's just genius!" This custom, patented brush is the brainchild of Bounce Curl founder Merian and features an innovative "Edge" design. Imagine a wide-toothed comb joined to the sides of a brush. This clever feature not only smooths your hair effortlessly, but also creates beautifully defined clumps and prevents frizz.