Your personal data is used daily by big tech companies. Experts believe that everyone should pay more attention to their data and have more control over it.
15 Invisible Assets for Your Personal Economy
One way to do that is to get paid for your data. Companies like Invisibly offer a way for you to profit from the data that others are already using to target you with ads. It’s better than the alternative of companies using your data and you getting nothing at all, but in the bigger picture, having more control over your data, who uses it, and how it’s used against you is an important topic to consider.
“Having control over your data, I think, is fundamentally the same as having control over your reality,” Dr. Don Vaughn, a former academic neuroscientist and chief product officer at Invisibly, told Lifewire over the phone.
According to research, 46% of consumers feel like they’ve lost control of their data, and 84% say they want more control. Invisibly’s mission is to empower people with their data, and Vaughn said the first step to doing that is getting people to pay for it.
