A young cat girl with a heart-shaped lock of hair sits in front of a digitized background decorated with kanji and chat screens; this is girl_dm_.
This Twitch streamer is more than her virtual avatar
An oriental mix of OSTs (original soundtracks) plays in the background as she takes viewers on a journey through her ‘family friendly’ streams, playing games and talking to her audience. She has built a large following, thanks in no small part to her unique marketability and likable constitution.
In a year and a half, girl_dm_ has made an impact on the VTuber Twitch community. She has amassed over 100,000 followers on Twitch, while she has an even larger audience on TikTok, over 180,000, and a significant reach on YouTube.
She is an example of how positivity, passion and purpose can be the foundation for success when you work hard. While it may seem like an overnight success, it was a lot of work and the woman behind that digital persona, Luna, is a well-trained marketer who was willing to put in the effort.
