In a move that is sure to raise eyebrows, Meta appears to be quietly exploring the world of advertising on its Twitter-like platform, Threads. The social media giant is taking baby steps toward monetization, as recent findings suggest.

Sharp-eyed developer Alessandro Paluzzi recently stumbled upon intriguing code in the Threads app. The discovery points to Meta’s behind-the-scenes work on ad integration for the platform. The revelation has the tech world abuzz with speculation about Threads’ future revenue model.

And this is how sponsored posts will appear on #Threads, with a "Sponsored" label next to the username. pic.twitter.com/agI6Ad7h3q

— Alessandro Paluzzi (@alex193a) August 22, 2024