Movie trailer ads on TikTok may soon make planning your theater visit a lot easier.
😭Evening before the wedding👰♀️
Showtimes on TikTok is an attempt at a more useful kind of TikTok trailer ad, one that does more than just show carefully edited clips to grab your attention. The company made the announcement amid marketing forecasts and user engagement rates shared during TikTok’s “second global product summit,” TikTok World.
What Showtimes on TikTok does is give advertisers (in this case, movie studios) a way to enhance their movie trailers with additional theater and showtime information, along with ticket sales. So in practice, you could see an enticing movie trailer on TikTok, then immediately find out where it’s playing near you, and then buy tickets, all directly through or within the TikTok app itself; no need to create reminders for later or remember the name for a quick Google search.
Using TikTok’s example, all you need to do is tap the Showtimes button at the bottom of the video and enter your zip code to bring up a list of theaters and viewing times in your area. From there, tap the time you want and choose from one of the available ticket vendors to see prices and availability.
