Tove Lo's Pretty Swede Records Signs Googly Eyes as First Artist – Knowligent
Tove Lo's Pretty Swede Records Signs Googly Eyes as First Artist

Tove Lo's Pretty Swede Records Signs Googly Eyes as First Artist

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Summary by Variety • Unknown Source on Youtube • Published 2 months ago

Tove Lo's independent label, Pretty Swede Records, has signed googly eyes in preparation for the release of her debut EP, "Starlet Sellout," out September 27.

Pretty Swede Records is an independent label founded in 2022 by Tove Lo. So far, Pretty Swede has released Tove's 2023 LP "Dirt Femme" and her 2024 collaborative EP "Heat" with SG Lewis. Googly eyes' EP "Starlet Sellout" marks Pretty Swede's first release outside of Tove's own artist project.

Pretty Swede has signed googly eyes in collaboration with Tove's longtime collaborators Neon Gold, who worked on Tove's 2014 EP "Truth Serum" alongside music from Charli XCX, Marina & The Diamonds, Christine and the Queens, Ellie Goulding and more.

"Googly eyes is such an incredible artist, writer and producer, and her new EP is full of gold," said Tove. "I'm so excited that this project is the first new artist release on Pretty Swede Records! Of course, along with my friends at Neon Gold."