For higher visitor satisfaction and better SEO

As the digital age advances, content creation remains vital. Video production in particular continues to grow in importance, both for individuals striving to grow as influencers in a social media-driven world and for the 63% of businesses now using video and, of that number, the 82% who consider it an important part of their strategy. Meanwhile, podcasting is booming and expected to continue to do so.

But it's not enough to just produce this audio and/or visual content. The job of content marketing extends to helping people find what you're creating.

In addition to leveraging social media, SEO (search engine optimization) plays an important role. That is, using keywords and other best practices that ensure that search engines like Google can find your content.