Web ads are ubiquitous, but the idea that they could appear in virtual reality makes some users wary.
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Facebook recently announced that it would be testing ads in its Oculus headsets in partnership with several game developers. But the concept of ads just inches from your eyeballs is already drawing backlash.
“Advertising in VR not only creates a negative experience for users, as they are presented with ads before they can launch games and other applications, it also raises serious privacy concerns,” said Ray Walsh, a data privacy expert at ProPrivacy, in an email interview.
At least one of Facebook’s partners is already having second thoughts about VR ads. On Monday, Resolution Games said it has decided not to run in-app ads for its multiplayer shooter Blaston.
