With the increasing popularity of TikTok, there has also been an increase in the number of content creators and influencers. Now that Instagram has seen a rise in the consumption of short videos, it is now launching Reels, which will work in a similar way to TikTok.

Instagram Reels allows users to create short videos of up to 15 seconds in duration with their choice of audio from thousands of pre-loaded tracks available in the platform’s library. The Reels appear in your followers’ feed and on Instagram’s Explore page, helping your content reach a wider audience.

In this post, we'll discuss this specific set of Reels, how it relates to TikTok's biggest feature, and why it's important if you're a content creator.

Featured Reels are the Reels that appear in the Explore tab on Instagram. Explore previously showed popular videos and photos from brands, influencers, celebrities, and other popular accounts based on what’s trending on the platform, people you follow, posts you’ve liked, accounts you visit often, and your interests.