Embedding means placing content on your page/site instead of just linking to it. This way, readers don’t have to leave your site to consume additional content. Here’s what you need to know to understand how embedding works across platforms.
🔵 Embed Meaning – Embedded Definition – Embed Examples – CAE Verbs – Embed Embedded Embedding
You’ve probably seen content embedded on other websites. It’s not uncommon to see X (formerly Twitter) cards embedded in news articles, or even Instagram or Facebook posts. So instead of saying, “Go read this post, it’s super funny,” you can simply say, “I found this funny,” and embed the post so it appears directly on the page. It appears as an X “card,” which looks pretty much the same as the actual post on X site.
The goal of embedding content is to keep the reader on your site, improve the reader experience, and ideally, build more loyal readers. Instead of sending your site visitors to someone else’s site, keep them where your content is and keep them engaged, so they stay with you longer and come back more often.
Most major social media and video platforms offer the ability to embed their content on your own site, usually in exchange for a built-in link back to the original source. Just look for the option to “embed” the content somewhere on the site.