Amazon does a pretty good job of showing you the best-selling items in a product category when you’re searching for something to buy. However, if you’re not happy with what those items have to offer, you may have to dig deep into hundreds of their listings before you finally find one. You can check the ratings and reviews of an item to see if they’re good enough, but even then, some products may not be what they claim to be.
Amazon now often presents returned items with eye-catching badges
To address this issue and help you make an informed decision, Amazon introduced a “frequently returned item” label that appears as a warning on products with a high return rate. In this post, we’ll explain what the “frequently returned item” label means and where you can see it on Amazon.
When browsing products on Amazon, you may notice a “frequently returned” label on some items that appear in search results. This is part of Amazon’s move to encourage users to stop buying low-quality or misleading products on the platform and to carefully check an item’s reviews before making a purchase.
Items labeled as “frequently returned” are products that Amazon has found to have a high return rate, meaning that they are returned to the seller more often than other products. This can be helpful for users who tend to purchase items based solely on a product description and avoid reading reviews and ratings. Since even reviews of some products can be misleading, a warning label from Amazon itself can help you deduce whether a product is legitimate or misleading.
