As streaming services become mainstream, both internet companies and end users are in a difficult position. High definition movies, TV shows and music require a significant amount of bandwidth to travel from one point to another. For us, the consumers, it is becoming increasingly difficult to save data and watch our favorite movies and shows. And for internet companies, it is becoming increasingly difficult to keep up with the competition and keep their customers happy.

This peculiar and luxurious problem can only be solved at its source — the homes of YouTube and Netflix, which happen to be the largest streaming sites in the world. The giants have also come up with a solution through AV1 Codec — something that could become the industry standard in the coming years. Today, we’ll be taking a look at the same and telling you why it’s being touted as the future.

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The Aomedia Video 1 is a royalty-free, open-source codec that has the potential to make the streaming world more efficient than ever before. The parent company of the AV1 codec, Aomedia, has made it abundantly clear that the algorithm they have developed is completely free to use, meaning that developers don’t have to rely on greedy negotiators to come to an agreement before building anything around AV1.