In addition to connecting with your friends and family, Instagram also hosts a shopping platform for merchants and brands looking for new revenue streams. For users, shopping on Instagram brings you one step closer to your favorite brand, allowing you to browse through different items you want to buy and make a purchase with just a few taps.
What the Instagram Checkout is About (and Why You Should Care)
Instagram is now making it much easier for customers to buy products and less cumbersome for sellers by introducing its newest feature: Checkout on Instagram. In the following post, we’ll cover Instagram Checkout in its entirety, from learning what it is, how it works, purchasing items, and selling your product as a brand. We’ll also provide some helpful tips on how to boost your Instagram business using this new feature, and a little more information.
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Checkout is Instagram’s native payments feature that allows users to pay for products within the social media app. The feature launched in March 2019, but until now has only been available in closed beta for select brands and businesses. Now, Facebook has announced that it is expanding the availability of Instagram Checkout to all eligible merchants in the US.
