Google Analytics is a tool used to view web traffic information to give website owners insight into how their site is performing. It can provide useful statistics on visitor numbers, page views, bounce rate (how quickly people leave), and how long users stay on your site. You can also get a good idea of where your visitors are coming from and even what computer they are using to view your site.

Google Analytics collects information about your website because Google keeps track of who visits which sites. It takes that data and compiles it into reports that can be analyzed to help you create a plan for your site so that it can achieve the goals you have set.

The data can be filtered based on specific details: time, location, which pages are most popular, etc.

Google Analytics may also be linked to other services, such as Google Ads and social networks, to see how your use of paid advertising and listings impacts activity on your site.