Instagram Direct is a private instant messaging feature on the popular mobile photo-sharing app Instagram. It allows users to share with one or more users in a group:
Instagram introduces new messaging features: check them out here
Although Instagram has been around since 2010, direct messaging wasn't available on the platform until the launch of Instagram Direct in December 2013. If you wanted to contact another user, you could only do so by commenting on one of their photos or tagging them in a comment on another photo.
Instagram Direct is useful if you have a large following and want to share specific information with certain people. Sometimes, you don’t have to share everything with everyone, especially if you have a large audience. Instagram Direct is also useful if you want to connect more privately with friends or someone you’ve discovered (or who’s discovered you) on Instagram.
Instagram Direct lets you communicate with specific people or groups in a more targeted and personalized way, avoiding flooding other people's feeds with photos or videos that aren't relevant to them.