An extremely creative ad and a special spot right after Tim Cook’s speech introduced the world to Apple’s newest baby, the Apple AirTag. Of course, when Tim Cook talks about Apple products, you get the feeling that Apple is infallible. The hype is not entirely unwarranted, especially considering the exceptional quality and performance that Apple delivers.

We can also rest assured that Apple doesn’t do things halfway, even with a small companion product like the AirTag. If you’re curious about the AirTag and what it has to offer, we’ve got you covered. From the AirTag’s range to what this product is all about, here’s everything you need to know.

According to Apple, the Apple AirTag is an iPhone accessory that provides a private and secure way to easily find the items that matter most. It is shaped like a small puck or a slightly larger Mentos that is clear plastic on the front (also customizable) and stainless steel on the back. This small device can be attached/assigned to any valuables that you can track using the Find My network or Bluetooth. It comes with a one-year battery life and a replacement battery that you can use when the first one runs out.

The Apple AirTag is customizable, thanks to the 31 emoji options that Apple provides at purchase. You can also use an accessory such as an AirTag loop, a bag tag, a luggage tag, or a secure holder that you can attach the AirTag to before attaching it to the item you want to tag.