Email is great. Everyone has an email address and everyone knows how to use it. Email is also terrible. Anyone can send us anything at any time, it’s a vector for rip-offs and malware and we can barely keep up. Thankfully, that’s about to change.
Why 2020 Will Be The Best Year Ever
Email hasn’t changed much since Gmail shook things up in 2004. Meanwhile, messaging apps like WhatsApp and Telegram have changed the way we communicate. We’re used to easy-to-follow group conversations, simple blocking of senders, and the ability to maintain conversation threads over time. But not with email. In 2020, email is returning to its rightful place at the center of our communications.
“Email is the common denominator of the internet. Think of it as an internet ID,” Denys Zhadanov, VP of marketing at Readdle, which makes the Spark email app, told Lifewire via email. “Despite all the bad things about email, the good things about it are so powerful that more and more people are using it.”
The best thing about email is that you own it. If you want to leave your email provider and take your email address with you, you can, as long as you own your own domain name.